Email Strategy Expert.
Marketing Automation Consultant.

Email marketing is the smartest (and traditionally, the most profitable) way to communicate at scale with your customers and prospects. 

I work with businesses at inflection points to build better email marketing programs. If you want your business’s marketing emails to drive your business’s growth, you’ve come to the right place.

Email Strategy

Email copy that delights your subscribers; messages that turn one-time customers into obsessed brand loyalists.

Marketing Automation

Workflows that trigger as planned; automations with intelligent goals and even smarter timing.

CRM Support

Fields that map and guide data into the right place; customer records that help your business make better decisions.

email strategy expert and marketing automation consultant mariana santiago

About Mariana

Copywriter. Email marketer. Marketing automation hero.  Theater geek. Believer of the following mantra: when the right brand voice gets applied to a beautifully automated email marketing program, good things happen. There’s a lot of words and phrases you could use to describe me — but if you’re looking for a longer explanation of who I am and what I do for businesses like yours, you might want to head over to my About page. >>


My credentials (publications, conference presentations, certifications) include the following:

"You like me! You really like me!"

I take client feedback seriously. If you’re interested in what that feedback typically sounds like, here’s sixteen (16!) testimonials about what it’s like to work with me.

Latest Blog Posts


Interested in seeing a collection of work I’ve created for thrilled clients? Hoping to find a few well-written emails to inspire your own email copy? 

Good news: with just a click, you can navigate over to my portfolio of written work and decide for yourself whether my writing’s exactly what your business needs. Check it out! >>

Let's work together.

You like it when your email marketing program drives profits for your business. You also like working with smart copywriters. I like working with businesses at inflection points. Clearly, our interests are aligned! 

Are you about to rebrand, almost ready to launch a new product or service, preparing to pivot, or even just aware that it’s time to level up your marketing if you want to reach the aggressive goals you’ve set for your business?

If so, you’re going to need a solid email marketing strategy to support your business’s growth. Email marketing is what I do, so give me a shout. >>