They’re doing something useful.
Useful could mean almost anything. You might be working on a service robotics product that’s going to keep people safer. Your business might sell bedding products that make people dream more sweetly. Perhaps your business is the legal space — maybe you’re a lawyer, or you work as a consultant to people who need your help.
Whatever it is, I’m happy to work with you as long as you’re doing something that makes the world a better place or helps even just a few people smile a little more often.
Their business has a genuine chance of success.
Absolutely no worries if you don’t know how to market your product — that’s what I’m here for, right? I’m happy to help businesses find their way out of the desert of bad messaging all the way to the oasis of success. I’m beyond delighted to work with businesses at any stage, from launch to venture funded to having a decades-long track record of success. I won’t take your money, though, if I don’t think there’s enough of a chance your product or service will inspire enough people to become loyal customers.