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Three tricks to make sure your email personalization efforts are all treats

Email personalization is one of the best ways to make sure your email marketing campaign is enjoyable for its readers and profitable for you. However, this technique can backfire if not used with care. Here’s a quick guide on what email personalization is, why it matters, what happens when it goes wrong (dun dun dun), and three actionable steps …

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SaaS, meet email marketing strategy. Email marketing strategy, SaaS.

Let’s break down the six types of emails your SaaS company’s email marketing program should include as part of its email marketing strategy. While this might seem extensive, it still doesn’t include the transactional emails you should be sending out. More to the point, remember that customer journeys can be long and that your customers …

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Your eCommerce Brand Needs to Click Send: Back to School Email Marketing Campaigns

Independence Day 2019 has officially come and gone, which means it’s time for yet another big shopping event aimed at Americans living in any state to which eCommerce brands can deliver.   That’s right – the start of Back to School 2019 is nearly upon us. And if the shopping season’s almost here, it’s definitely …

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