What is it?
Quite literally, website copy refers to the words that go on your business’s website. Website copy is the content on your business’s home page or about page, or the words that explain exactly which services or products your business offers.
Less literally, your website copy is the way you introduce your business to the internet. Many of your future customers will find your business through your website. Whatever they find on that website will determine whether they eventually become customers or just people who’ve seen your business on the internet.
Why does your business need it?
Your website is your business’s digital calling card – it’s your business’s spokesperson, happily greeting anyone who walks over your business’s virtual welcome mat. Your website copy needs persuade and engage your website’s visitors, in addition to representing your business accurately.
Additionally, your website’s copy contributes to how search engines index your business’s website. Search engine optimization (SEO) requires more than making sure your business’s website copy is search engine-friendly, but optimizing your website copy for search engines is a necessary first step. Consumers find businesses using search engines every single day. When your customers start hunting for answers to the problems your business solves, you want to be found.
Here’s how I can help you.
I write website copy that persuades browsers to become buyers (AND includes search engine keywords relevant to your business!) Website copy packages include the website copy itself, up to two rounds of revisions, basic keyword research, a copy deck, and wireframes.