Services

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What is it?

Quite literally, website copy refers to the words that go on your business’s website. Website copy is the content on your business’s home page or about page, or the words that explain exactly which services or products your business offers.

Less literally, your website copy is the way you introduce your business to the internet. Many of your future customers will find your business through your website. Whatever they find on that website will determine whether they eventually become customers or just people who’ve seen your business on the internet.

Why does your business need it?

Your website is your business’s digital calling card – it’s your business’s spokesperson, happily greeting anyone who walks over your business’s virtual welcome mat. Your website copy needs persuade and engage your website’s visitors, in addition to representing your business accurately.

Additionally, your website’s copy contributes to how search engines index your business’s website. Search engine optimization (SEO) requires more than making sure your business’s website copy is search engine-friendly, but optimizing your website copy for search engines is a necessary first step. Consumers find businesses using search engines every single day. When your customers start hunting for answers to the problems your business solves, you want to be found.

Here’s how I can help you.

I write website copy that persuades browsers to become buyers (AND includes search engine keywords relevant to your business!) Website copy packages include the website copy itself, up to two rounds of revisions, basic keyword research, a copy deck, and wireframes.

 

What is it?

Email copy refers to the words that make up the subject lines and body of the marketing and transactional emails you send to your customers.

Why does your business need it?

Over 70% of consumers say they prefer businesses to communicate with them via email. The median ROI on email marketing is 122%, a stunning 4x more than any other digital channel. Clearly, there’s an opportunity to be had in email marketing – why not make the most of that opportunity by sending well-written, persuasive, engaging emails that your customers and prospects actually want to read?

Here’s how I can help you.

I’m happy to help you send your audience emails they’ll actually want to read by writing email copy that’ll make your audience smile – but more importantly, pull out their wallets. Email copy packages can be as simple as copy for a single important email or copy for entire email marketing programs – just let me know what you need.

What is it?

Ready for an email marketing level-up? Cue the Mario Star Power-Up jingle and introduce your business to the wonderful world of marketing automation. Simply put, marketing automation is the technology that automates your business’s marketing activities. Think of an email being sent whenever one of your prospects visits a specific page on your website. Now, imagine there was a technology that sent that email for you, without you needing to lift a finger.

That’s the wonder of marketing automation!

Why does your business need it?

If you’re going to scale your email marketing program, you need to start using marketing automation. There’s no way you’ll be able to send out emails one-by-one to every person who might benefit from hearing from your business. It’s nearly impossible to manually segment your email audience in all the ways that help you gain a better understanding of who needs to be emailed — and when, and with what sort of content.

Never fear! The solution lies in implementing marketing automation.

Here’s how I can help you.

I can set up a single marketing automation for your business (an abandoned cart sequence, perhaps, or a welcome sequence, or something else – the possibilities are nearly endless!) I can set up an entire email marketing program for your business if you so desire and monitor it over a few months to ensure your automations are working as planned. It all depends on your needs and the capabilities of your chosen ESP or CRM.

What is it?

A brand voice guide is a document that details exactly how your business wants to communicate with its customers. It should cover tone, vocabulary, and word choice. It should also discuss how these three aspects of your business’s communication style will play out over different mediums, such as your website, your email marketing efforts, other digital ads, and even print ads (if your business happens to run those).

Why does your business need it?

Consistency breeds trust. Consistency breeds trust. Consistency breeds…see what I did there?

In all seriousness, consistency DOES breed trust and communicating with your customers in a consistent manner – maintaining tone and style across all mediums, using the same words to describe the same products and services, et cetera – goes a long way towards creating a brand identity that your customers won’t just remember, but will appreciate. Moreover, understanding who you are to your customers is important to the overall success of your business. Having a solid grasp on how your business is going to communicate with your customers for the foreseeable future is a good step towards cementing that understanding.

Here’s how I can help you.

My brand voice guides are 25 to 30-page documents that virtually guarantee you’ll never again struggle to find the right way to phrase any communication: this is where that hard work is done. The package includes guidelines for web copy, email, blog posts, and digital ads; competitor research; word choice suggestions; tone and style guidance; and more. Your business will have a comprehensive strategy for all your communications going forward.

What is it?

Think of long-form content as copy’s cousin. They work in the same family business, which is in the “putting your business’s best foot forward” space. Long-form content works differently, however. Instead of being as persuasive as possible as succinctly as possible, long-form content is more about storytelling and about providing information or some sort of value to the reader (who, incidentally, could be a future customer.)

Why does your business need it?

Articles and blog posts are opportunities to position your business as the experts in your industry. By writing about industry topics in a helpful, engaging, and interesting way, you can do more than just educate your prospects about the solutions you offer. You can explain how to fix the problems your customers face – and in doing that, your business suddenly becomes the obvious answer.  

Here’s how I can help you.

I write articles and blog posts of 800 to 5,000 words. Long-form content packages include the content itself, up to two revisions, research, and copies of all sources used. I’m happy to suggest a topic or you’re more than welcome to choose one yourself.

What is it?

A whitepaper (or white paper, depending on your style preference) is an in-depth, authoritative and well-researched position paper. Typically, whitepapers are written about a problem in your business’s industry – and typically, whitepapers present your unique service or product as the best solution to that problem.

Why does your business need it?

If you’re looking for documentation that your business is the industry authority, a whitepaper very well might be the exact document you need. Whitepapers demonstrate that your business knows what it’s talking about, that you’ve carefully considered the problem you solve, and that your proposed solution is the correct one – and that you can even back that claim up with research.

Here’s how I can help you.

I write whitepapers of anywhere from 8 to 30 pages. Any whitepaper I write for you will be carefully researched, fully cited, and (most importantly!) interesting to your target audience. Whitepaper packages include the whitepaper itself, two rough drafts prior to the final version, copies of all sources used, and full citations in the format of your choice.

Ready for some marketing magic?

Get in touch with me today to see if we’re a match.

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